The following survey is being conducted to better understand snowmobile riders.   Thank you for your time and completing this survey.

Click the button below to begin.








































































































How many snowmobiles are owned in your household? (Do not include "collectables" or "project" sleds)

0
1
2
3
4
5
6 or more








































































































How many people live in your household?

0
1
2
3
4
5
6 or more








































































































How many snowmobile riders are in your household?

0
1
2
3
4
5 or more








































































































Who are the primary snowmobilers in your household? (select all that apply)

Adult male
Adult female
Youth male (less than 16 years old)
Youth female (less than 16 years old)








































































































In which state/province do you live?
In which state/province do you ride most often?








































































































Where do you ride most often?

Off-trail, trees
Off-trail, steep climbs or side hills
Off-trail, fields/meadows
Ditches
Powerlines
On-trail
On lakes








































































































Which of the following best describes the type of riding you do most often?

Casual fun with friends and family
Competitive, fast, aggressive
Work, chores
Exploration
Technical, off-trail
Hill climbing
Other








































































































How often did you ride last season?

Never
1-2 times
3-5 times
6-10 times
More than 10 times








































































































How many miles did you ride last season?

None
1-100 miles
101-250 miles
251-500 miles
501-1000 miles
1001-2500 miles
More than 2500 miles








































































































Do you ride from home or travel to ride?

Ride from home only
Travel to ride only
Both








































































































When travelling to ride, how far do you travel on average?

Less than 15 minutes
15-30 minutes
30 minutes to 1 hour
1-3 hours
4-8 hours
More than 8 hours








































































































Which of the following best describes your level of involvement in the snowmobile community?

1 - Owner only, virtually no other interaction
2
3 - Moderately enthusiastic
4
5 - Passionate, read and talk sleds at every opportunity








































































































Do you engage with any of the following? (select all that apply)

Snowmobile industry magazines
Snowmobile websites or forums
Snowmobile events or tradeshows
Snowmobile clubs or associations
Social media








































































































Which of the following was the last (most recent) brand of snowmobile you purchased?

Arctic Cat
Polaris
Ski Doo
Yamaha
Other








































































































What type of snowmobile did you purchase most recently?

Mountain
Crossover
Trail
Utility
Touring
Other








































































































When did you buy your most recently purchased snowmobile?

2017
2016
2015
2014
2013
2012
Before 2012








































































































Where did you buy your most recently purchased snowmobile?

Dealer
Private party








































































































Have you ever bought a snowmobile from a private party?

Yes
No








































































































Have you ever bought a snowmobile from a dealer?

Yes
No








































































































Was your most recent snowmobile purchased new or used?

New
Used








































































































Have you ever bought a used snowmobile?

Yes
No








































































































Have you ever bought a new snowmobile?

Yes
No








































































































Is this the only type of snowmobile you own?

Yes
No








































































































What other types of snowmobiles do you own? (select all that apply)

Mountain
Crossover
Trail
Utility
Touring
Other
















































































Roughly how often do you visit a snowmobile dealership/store?

Never
Once every 4-5 years
Once every 2-3 years
Once per year
2-5 times per year
More than 5 times per year
































































































































Why did you go to the dealership? (select all that apply)

Service
Buy accessories or parts
Buy apparel
Browse
Event
Other
















































































Roughly how often do you purchase a snowmobile for your household?

Every year
Every other year
Every 3-5 years
Every 5-7 years
Less than once every 7 years
































































































































On a 1-5 scale, how would you rate your brand loyalty?

1 - Very loyal--hard to consider a different brand
2
3 - Moderately loyal
4
5 - Little loyalty--I'd buy any brand
































































































































On a 1-5 scale, how likely are you to buy a new, never previously owned snowmobile over the next 5 years?

1 - Extremely unlikely
2
3 - Maybe/Nuetral
4
5 - Extremely likely
































































































































Why not? (select all that apply)

High price of new snowmobiles
No dealer near me
Do not like nearby dealer
Model I want isn't available
Price of used snowmobiles is too good to pass up
The value of new snowmobiles is not high enough
















































































How much are you willing to pay for your next snowmobile?

$0-$3000
$3000-$5000
$5000-$7000
$7000-$10,000
$10,000-$12,000
More than $12,000
































































































































What is your gender?

Male
Female








































































































What is your age?

Less than 18
18-24
25-34
35-44
45-54
55-64
65 or older








































































































Which of the following categories includes your annual household income?

Less than $50,000
$50,000-$75,000
$75,000-$100,000
$100,000-$125,000
$125,000-$150,000
$150,000-$175,000
$175,000-$200,000
Over $200,000
Not sure/refused